Born from the Road.
Built for every kilometre after.NOVUS started where most maintenance stories do — with a frustrated rider, a dirty chain, and zero good options on the shelf.
Indian Riders Deserved Better.
The market was flooded with products built for other climates, other roads, other riders.
Generic imports didn't cut it. Expensive imports weren't worth it.
"We stopped asking why nobody made it. We decided to make it ourselves."
It started in a garage in Pune. A small team of riders who were also engineers.
Survive monsoon moisture. Cut through city grime. Hold in 45°C summer heat.
NOVUS Motocare — founded by riders, for riders.
Three Rules. No Exceptions.
Every product we make is held to the same standard. Not a marketing standard — a mechanical one.
Made for Indian conditions
Formulated for our roads, our seasons, our riding patterns.
Performance or nothing
If it doesn't outperform what's already out there, it doesn't ship.
Simple enough to actually use
Maintenance that takes 10 minutes gets done. 45 minutes gets skipped.
The Lineup.
Each product in the NOVUS range solves a specific problem. No filler. No overlap.
Chain Lube
O-ring safe. Balanced viscosity. Clings through rain and dust.
Chain Cleaner
Rapid rust removal. Cuts through built-up grime in one pass.
Helmet Cleaner
Antibacterial foam that cleans liner, visor, and shell without stripping coatings.
Built With Riders.
Every formula has been tested on real bikes, real roads, by real riders.
Your Bike. Our Obsession.
You take care of the ride. We'll take care of the machine.